Electronic Arts

Electronic Arts is a global leader in digital interactive entertainment. EA develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers, and has been doing so for over 40 years.

EA has more than 500 million active player accounts around the world and is recognised for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™ and F1™.

What we are doing together

As part of EA’s ongoing commitment to positive play, they have partnered with Internet Matters to work together to:

  • Encourage parents to play an active interest in their child’s online gaming world, get involved and play safely and responsibly together.
  • Educate parents around safe gaming and raise awareness for setting parental controls and privacy settings.
  • Demonstrate how online gaming can help develop a range of children’s digital, communication, critical thinking, and literacy skills and how time spent playing games online is positively associated with wellbeing
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Sam Ebelthite
Commercial Markets Director, based in the UK

At EA, we believe that play should always be fun, for all members of the family. And with over 500 million active player accounts around the world, we take our commitment to this seriously.

We are pleased to be partnering with Internet Matters and launching the Play Together/ Play Smart campaign to reach parents directly with useful resources on parental controls and guidance on how the whole family can play responsibly and safely. We look forward to working closely together as we continue to share this message with parents and players alike.

Work EA do to create a safer digital world

EA believes in the power of positive play. Everyone should feel safe, welcome and in control of their gaming experience.

Positive Play Charter