Online reputation facts & advice
Everything that your child posts, shares or interacts with online can have impacts on their reputation.
See what you can do to create a positive reputation as they grow.
What’s inside the hub
How to create a good digital footprint | Internet Matters
Learn about online reputation
Find out what interactions can impact children’s reputation online.
Managing kids digital footprint – tips for parents | Internet Matters
Protect your child’s online reputation
Get tips and tools to help your child create a positive digital footprint.
How to protect children's online reputation | Internet Matters
Dealing with online reputation
See what you can do if your child’s online reputation is harmed.

Online reputation resources
See our list of organisations and resources to get further help.

Online reputation tips
Download our quick tips to help kids develop a good digital footprint.
Online identity series – Helping young people be who they really are online | Internet Matters
Online Identity Series
Online Identity Series – Watch videos on identity with Dr Linda.
Importance of a good online reputation
As schools and employers turn to the internet to find out more about potential candidates, it’s clear that what we post online can have a real impact on our lives offline. So, helping children understand the long-lasting effects of what they share and empowering them to take control of how their online reputation is created is key.
Take a look at our hub of advice to see how you can encourage your child to maintain a positive digital footprint that will serve them for years to come.
Helping young people manage their online identity
There are pressures teens face online at a critical time when they’re exploring and developing their identity. Despite being able to talk to more people than ever before, online judgement and pressure to fit in with a vast number of people can limit young people’s ability to be themselves online. As such, this can have a real impact on their mental health and overall safety online.
Can kids express themselves online without judgement or pressure to fit in? Watch the video for more advice.
Psychologist Dr Linda Papadopoulos shares insight on what online identity is and what it means for young people
Recommended resources
Featured online reputation articles
Expert opinion
How Facebook can use the photos you don’t share: What parents need to know
Your Facebook app might be saving photos you haven't even shared. Learn more about this feature and how to turn it off.
Research
Helping children navigate misinformation in the age of AI
As misinformation becomes harder to spot and AI makes content easier to create, help children develop the skills to navigate what they see online.
Q&A
How can parents manage parental controls for different ages?
Learn how you can avoid feelings of jealousy while managing parental controls for children of different ages, with advice from experts.
Expert opinion
How recommendation algorithms shape what your child sees online
Sangeet Bhullar of WISE KIDS shares the gradual and subtle impact of recommendation algorithms on the content children watch.
Research
Supporting the online lives of children with additional needs
This briefing explores where children with additional needs spend their time, the benefits and drawbacks of that time, and how they can be best supported.