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Because children deserve a safe digital world

It’s Safer Internet Day!

This year’s theme is all about AI, so it’s a great time to have a chat with your child about safe use, precautions and rules.

See the guide
A robot with chat icons and a warning symbol with a question mark.

Get the most out of AI

Learn about the different generative AI tools and explore how to use them as a family.

See guide
Three robots representing AI with speech bubbles.

Layer up for online safety

Setting up devices safely works best when you layer up parental controls across networks, devices and apps alongside regular conversations.

See advice
Layer up campaign logo which shows the three layers of parental controls - network, device, and apps and platforms.

Start having important chats

This year, make chats and check-ins a part of your routine. Start small to make the big conversations easier.

See guidance
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How we support children’s online safety

Find information and safety settings for your child’s devices and apps, along with guidance to tackle online issues they may face.

A girl holding a tablet and a boy holding a gaming console

Set up device safety settings
A girl with a sad looking on her face holding a smartphone where she received an angry message from someone

Tackle online issues
A smartphone with the laughing emoji on the screen

Choose age appropriate apps
Mum and daughter siting on the sofa holding a tablet

Get tips to talk about online safety

Still not sure where to start?

Tell us a little about you and we’ll provide you with a tailored resource pack.

Get Personalised Advice

Talk about artificial intelligence

AI is all around children, so sharing your concerns, setting boundaries and talking about safety is vital to helping them navigate this and other new technologies.

See our tips
Robot with speech bubbles.

Use new tools together

If your child is curious about new tech like AI, use it together. Understand it together and show them how to use it appropriately and safely.

Find AI tips
A mother with her son and a speech bubble showing conversation.

Build your child's skills for the future

As children grow up in an increasingly tech-led world, it’s important to give them the skills to safely engage with it for their future careers and life goals.

See guidance
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Trending topics and latest articles

Using AI
False information
Parental Controls
Top online safety tips
Deepfakes
Parent screen time
Three teens look at their smartphones with two discussing something they see. Research
Medium read 8th February 2026

Preparing young people to vote in a complex, attention-driven environment

This briefing draws on research to examine young people's confidence in navigating online information and politics.
A mother and father use their phones at the dinner table while their child watches. Q&A
Long read 6th February 2026

How do my screen time habits impact my child?

Learn how your screen time habits can impact your child, and what you can do to use your devices more mindfully.
A girl and boy look at digital devices together. Research
Medium read 13th January 2026

The Gender Gap: Understanding & responding to girls’ & boys’ online experiences

While girls and boys have similar experiences online, there are notable differences. Explore these experiences in our research briefing.
A teen girl is sad as she looks at her smartphone. Research
Long read 18th December 2025

A year on: ‘Nudifying’ tools remain easy to access – and just as harmful

A year on from our report, see what still remains unchanged when it comes to nudifying tools available online.
Boy on bus looking at phone sadly Research
Long read 9th December 2025

Australia’s social media ban and why the UK might be next 

Australia is restricting under-16s from accessing social media. In the UK, 62% of parents support a ban on social media for under-16s.

Learn about online safety

Children’s experiences online are unique and constantly changing. So, it can be hard to keep up. Here’s how we can help.

A family sits on their sofa, holding various devices.

Get tailored advice

Receive personalised resources and advice for your family that keep you up-to-date as your children grow.

Get Your Digital Toolkit
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Subscribe for safety tips

Want advice about the latest apps and platforms kids are using? Get them in your inbox!

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An oasis in a digital desert

Just to say thank you for existing and caring so much about our young and/or vulnerable people.

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