about us

We’re a not-for-profit organisation that has a simple purpose – to help keep children safe in the digital world.

As we’re backed by the UK’s most prominent internet industry players, BT, Sky, TalkTalk and Virgin Media, and are supported by leading child online safety experts, we’re able to offer you the best advice and information available on tackling e-safety issues.

We’re passionate about keeping children safe online and are here to help you make the right decisions for you and your family. Whether you’re looking for information for the first time, or an old hand, our website has everything you need to help make your children’s online life fulfilling, fun and above all safe.

more info

Take a look at our Impact Report 2014 - 17 to see how we’ve helped parents keep children safe online

Read impact report

Why are we here?

The rate of technological change means that our children’s world is changing rapidly – the challenges we face as parents today is so different to previous generations.

Our latest research Parenting Digital Natives (2018) shows that over 70%  of parents want to learn more about how to keep their children safe online and potential issues they will face in the future. It also shows that there are three specific concerns among parents; contact with strangers online, accessing sexual content online and online bullying. Many parents expressed the need for a single destination for online safety information.

What parents want

of parents want to learn more about how to keep their children safe and issues they will face¹

Biggest concern

60% of parents want to know more about contact with strangers ²

Our vision

Everything we do is designed to help keep children safe online. We do that by giving parents what they need to have great conversations with their children to:

Encourage them to behave safely online

Help them identify potential risks

Help limit the risks they may face online

Know what to do and where to go if they need help.

Who we work with

As well as being a member of the UKCCIS, we are also a member of Anti-Bullying Alliance. This organisation brings together a wide range of organisations and individuals with a shared vision to stop bullying and create safe environments where children can live, grow, play and learn.

Our approach

We’ve created information that will help you to learn about, talk about and deal with the top e-safety issues that your child may face:

Learn about it

Find out more about e-safety issues: what they are and if you should be concerned.

Talk about it

It’s not easy to talk about some issues, here you’ll find tips on how you can start these conversations.

Deal with it

You’ll find practical advice on what you can do and links to organisations that can provide additional help and guidance.