About us

At Internet Matters, parents and professionals can find the most comprehensive and credible resources, information and support to keep children safe online.

Who we are

Launched in May 2014 by our founding partners, BT, Sky, TalkTalk and Virgin Media, Internet Matters support parents and carers to navigate the ever-changing digital landscape. We’re here to offer the best advice and information available to help you engage in your child’s online life and manage the risks they may face online.

Working with a wide coalition of industry partners including Google, Samsung and Facebook, we also collaborate with sector experts, government and schools to reach UK families with tools, tips and resources.

Whether your child is taking their first steps online or you’re looking for information on a specific issue, our website has everything you need to help make your children’s online life fulfilling, fun and, above all, safe.

What we do

Support families and professionals

The rate of technological change affects our children’s world on a daily basis – the challenges we face as parents today are unlike any other generation.

To create our resources, we work with a number of respected online safety experts specialising in a range of topics. You’ll find articles, guides and insight on the issues that matter most to parents to ensure we give relevant, practical and research-based advice. We provide tailored and age-specific information like our Inclusive Digital Safety Hub to support those most likely to experience online risks.

Parents often seek support from schools when it comes to dealing with their children’s digital challenges, so we’ve also created a number of bespoke resources to help schools engage with parents.

Raise awareness

We’re passionate about getting the right information to parents and have run several award-winning campaigns to raise awareness of the key issues children face.

Our campaigns

The online facts of life

Stick and stones
Highlighting the impact of cyberbullying

One Word 
Encouraging parents to have online safety conversations

Back to school
Tackling online pressures as kids head back to school

Share insight

To ensure our work is grounded in the needs of parents, carers, professionals and, most importantly, children and young people themselves, we run a programme of regular research to make their voices heard.

Digital Wellbeing report

Look At Me – Teens, sexting and risks

child looking at a phone thumbnail

We need to talk about pornography

child holding a phone thumbnail image

Parenting generation game 

Refuge and Risk report

See more research

Work with policymakers

We also work with policymakers across the political spectrum to present our point of view to the people making decisions.

One of the ways we do this is by responding to Departmental and Select Committee Inquiries into areas of interest. These consultation responses allow us to present our expertise and views to relevant people and thereby influence policymaking, take time to present parental insights and demonstrate the impact of our work.

See consultation responses

Our goals

  • Support parents and carers on all aspects of children’s digital wellbeing
  • Provide tailored guidance for the most vulnerable young people and their wide support network
  • Bring together industry leaders and experts with the shared mission of improving online safety

Like what we do? Want to support our work?

Become a partner

Join forward-thinking organisations to tackle one of today’s most pressing issues and to meet the needs of today’s digital families.

Our memberships 

Digital Poverty Alliance

We are a Community Board Partner of the Digital Poverty Alliance who bring together the UK and global community to lead sustainable action that enables everyone to access the life-changing benefits that digital brings. Their goal is to end digital poverty in the UK by 2030.

Making Sense of Media Advisory Panel

Internet Matters sits on the Making Sense of Media Advisory Panel. It was established in July 2019 and brings together expert representatives from across the industry, the third sector and academia to debate and inform the development of Ofcom’s media literacy research and policy work.

UKCIS Vulnerable Users Working Group

In response to our Vulnerable Children in the Digital World research, our Policy Director at the time, Claire Levens, established the UKCIS Vulnerable Users Working Group. The Group supports the work of the UK Council for Child Internet Safety by bringing together a range of experts to help reduce the numbers of vulnerable users experiencing online harm.

The Royal Foundation Taskforce on the Prevention of Cyberbullying

The Taskforce was established by The Royal Foundation of The Duke and Duchess of Cambridge. As members, we work with other charities, not-for-profit organisations and independent advisors to encourage children to take simple steps to deal with cyberbullying.

UK Council for Internet Safety

We are delighted to sit on the Executive Board of the new UK Council for Internet Safety (UKCIS) to represent parents’ needs in keeping their children safe online.

UK council for Internet Safety logo

Anti-Bullying Alliance

We are members of the Anti-Bullying Alliance, which brings together a wide range of organisations and individuals with a shared vision to stop bullying and create safe environments where children can live, grow, play and learn.

Our impact

Through a range of initiatives, campaigns, and ongoing collaboration with our partners, in the last year, we received around 9.5 million visitors to our site. After visiting, 7 million users took an action to download content or view videos to help keep children safe online.

A map of the world showing how many users accessed Internet Matters resources to demonstrate our impact. 9.5 million users were reached globally, including 3 million users in the UK.

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