We’re a non-for-profit organisation that has a simple purpose – to empower parents and carers to keep children safe in the digital world. Learn more about why we do, what we do.
What’s on the page
With the support of our industry partners BT, Sky, TalkTalk, Virgin, Sky, Google and BBC to name a few and the help of leading child online safety experts, we’re able to offer you the best advice and information available on tackling online safety issues.
Since our launch in May 2014 at the Museum of Modern Childhood, we remain passionate about giving you the support you need to engage in your child’s digital life by providing practical advice to help children manage the risks they may face online.
Whether you’re looking for information for the first time, or an old hand, our website has everything you need to help make your children’s online life fulfilling, fun and above all safe.
We work collaboratively across industry, government and with schools to reach UK families with tools, tips and resources to help children benefit from connected technology smartly and safely.
In last Four years we’ve worked hard to become an established go-to destination for parents who want advice and support about how to keep children safe online.
Impact of partnerships in tackling online safety
Having the full support of a coalition of the biggest tech companies have helped us to harness their individual influence to tackle the issue of online safety and make a material change to the lives of parents, carers, and children in the UK.
Through a range of initiatives, campaigns, and ongoing digital promotion across their platforms, in the last year, almost 3 million families heard about us and 82 percent of parents told us that they felt better prepared to handle online issues with their child in the future after visiting our website. In addition, 9 out of 10 parents said they would recommend Internet Matters as a trusted resource.
Working with Government to positively influence public policy
As well as offering parents online safety resources, we work with policymakers across the political spectrum to ensure our point of view is heard by the people making decisions.
One of the ways we do this is by responding to Departmental and Select Committee Inquiries into areas of interest. These inquiries allow us to present our expertise and views to relevant people and thereby influence policymaking. Clearly, we don’t just respond to requests, we take the time to present parental insights, demonstrate the impact of our work and gain political support for our views.
Creating a wealth of resources for schools to engage with parents
We know that parents often seek support from schools when it comes to dealing with their children’s digital challenges so, to help school offer parents guidance we’ve created a number of bespoke resources to help school engage with Parents.
These range from take-home leaflets to inform them on simple steps to protect children online to PowerPoint presentations to give them age-specific online safety advice they can put into practice.
We also curate a range of third-party resources that can be used in the classroom to help young people learn about online issues.
Working with online safety experts to highlight the best advice
We work with a number of respected online safety experts who help us shape the advice that we give to parents who form our expert advisory panel. We also have over 20 experts specialising on a range of online safety issues who provide articles, and insight on an issue that matter most of parents to ensure we give relevant, practical and research-based advice.
Connecting with Parents and professionals
We’ve had the pleasure of speaking at a number of events to share our insight and resources with parents and professionals. These have included The Marie Collins Foundation conference focused on equipping agencies and professionals with the knowledge to respond to children who have been abused via the internet and mobile technologies and most recently at the LGfL digital Safe Conference 2018.
The rate of technological change means that our children’s world is changing rapidly – the challenges we face as parents today is so different from previous generations.
Our latest research Parenting Digital Natives (2018) shows that over 70% of parents want to learn more about how to keep their children safe online and potential issues they will face in the future. It also shows that there are three specific concerns among parents; contact with strangers online, accessing sexual content online and online bullying. Many parents expressed the need for a single destination for online safety information.
The Royal Foundation Taskforce on the Prevention of Cyberbullying
The Taskforce was established by The Royal Foundation of The Duke and Duchess of Cambridge and Prince Harry. As members, we work with other charities, not-for-profit organisations, and independent advisors to encourage children to take simple steps to deal with cyberbullying. Since it’s launched, we’ve created support for Parents to help children adopt the Stop, Speak, Support code and continue to collaborate with members on ways to tackle this issue.
UK Council for Internet Safety
We are delighted to sit on the Executive Board of the new UK Council for Internet Safety (UKCIS) to represent parents’ needs in keeping their children safe online.
Online safety demands a collaborative approach and by bringing the industry together we hope we can bring about real change and help everyone benefit from the opportunities the digital world has to offer.
We are members of the Anti-Bullying Alliance which brings together a wide range of organisations and individuals with a shared vision to stop bullying and create safe environments where children can live, grow, play and learn.
Take a look at images from events we’ve hosted to celebrate and inform industry of the work that we are doing to achieve our vision.
See our latest report and research about parents and carers attitudes to children’s online challenges and concerns about evolving digital use. Visit our research page to see a wider selection of research.