Online reputation facts & advice
Everything that your child posts, shares or interacts with online can have impacts on their reputation.
See what you can do to create a positive reputation as they grow.
What’s inside the hub
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Learn about online reputation
Find out what interactions can impact children’s reputation online.
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Protect your child’s online reputation
Get tips and tools to help your child create a positive digital footprint.
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Dealing with online reputation
See what you can do if your child’s online reputation is harmed.
Online reputation resources
See our list of organisations and resources to get further help.
Online reputation tips
Download our quick tips to help kids develop a good digital footprint.
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Online Identity Series
Online Identity Series – Watch videos on identity with Dr Linda.
Importance of a good online reputation
As schools and employers turn to the internet to find out more about potential candidates, it’s clear that what we post online can have a real impact on our lives offline. So, helping children understand the long-lasting effects of what they share and empowering them to take control of how their online reputation is created is key.
Take a look at our hub of advice to see how you can encourage your child to maintain a positive digital footprint that will serve them for years to come.
Helping young people manage their online identity
There are pressures teens face online at a critical time when they’re exploring and developing their identity. Despite being able to talk to more people than ever before, online judgement and pressure to fit in with a vast number of people can limit young people’s ability to be themselves online. As such, this can have a real impact on their mental health and overall safety online.
Can kids express themselves online without judgement or pressure to fit in? Watch the video for more advice.
Psychologist Dr Linda Papadopoulos shares insight on what online identity is and what it means for young people
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Recommended resources
Featured online reputation articles
Research
Growing up online: creating safer, age-appropriate digital experiences for children
We respond to the government's consultation, 'Growing up in the online world'.
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How BBFC age ratings can help you navigate streaming services
Learn how BBFC ratings work on streaming services along with what to watch out for to keep streaming safe.
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The Online Safety Act: Are children safer online?
This report explores parents' and children's views on the Online Safety Act, including what's working so far (and what isn't).
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Children’s Wellbeing in a Digital World – Index Report 2026
This report is fifth in an annual series evaluating and tracking impacts of technology on children's digital wellbeing across four different areas.
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How I use app parental controls to support my children on social media
Learn why regularly reviewing social media apps, settings and permissions can help spot risks early and support safer online habits for children.