December 2021 tracker
Insights from Internet Matters tracker survey
Our tracker survey is conducted twice per year. This survey had a sample of 2000 UK parents of children aged 4-16-years-old. Around 25% were parents of vulnerable children.
This survey helps us analyse trends over time and compare responses by child’s age, gender, vulnerabilities and more. It also enables us to analyse differences in what parents and children report.
December 2021 insights
Key findings
There was a particularly large increase in the proportion of parents worried about their vulnerable children suffering fraud or identity theft (up by 11% to two-thirds of these parents), and viewing violent content (up by 9% to nearly three quarters of these parents).
More vulnerable children are giving away personal information online as well. In March 2021, this rate was 13%, which increased to 20% in December 2021.
Nearly 1 in 5 parents say that their vulnerable children are watching online content which promotes dangerous
eating habits, compared to just 1 in 20 non-vulnerable children.
Supporting resources
Children’s Wellbeing in a Digital World
Tackling online scams
Online identity theft advice hub
Promoting positive body image
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