Making a meaningful difference for children online globally is key for ESET. We were pleased to identify our most popular pages for them to adapt for use in different territories including Brazil, Germany, Japan, North America, and Slovakia – ensuring our message of talking to your children, setting up safely and understanding what your children are doing online reached a wider audience. We are looking forward to expanding our work with ESET into providing some curriculum resources for teachers to support the introduction of the new relationship education curriculum.
Facebook & Instagram
Facebook has continued to provide welcomed advertising support across their platforms, enabling us to reach parents continuously throughout the year.
In addition, we collaborated on a project with Instagram and The Jed Foundation to showcase their Pressure to be Perfect toolkit. Designed to help young people (13+) have a positive and balanced experience when engaging with the platform, the toolkit helps adults navigate conversations with young people about their Instagram usage, to consider the impact on their emotional wellbeing and how to feel free to explore their identity and express themselves freely.
Connectivity is key for Huawei and we have a proven model of commissioning research with their support. This year we commissioned an independent report into the future of technology in the home with Professor Lynne Hall at the University of Sunderland. This type of future looking academic research is a new approach for us – the report helped to provide a scene setter on the technologies likely to have an impact on families in the future including: smart devices, voice assistant, interactive toys and virtual reality. We’ll be using the findings to look at opportunities presented by this tech and to suggest recommendations for future improvements in light of the Age Appropriate Design Code. The research began before the global pandemic but was subsequently adapted to capture the change in use and perception of tech as a result of the COVID-19 lockdown.
After launching our joint microsite and Samsung device guides last year, we worked together to create a bespoke online safety workshop hosted at their new impressive space in central London; Samsung KX. Samsung were keen to give customers free hands-on advice, showcase live demos of online safety tools, offer the chance to ask questions and discuss topics with other parents. The workshop was designed to engage both parents and children, also highlighting specific tools available to Samsung customers. Through their partnership with SafeToNet, Samsung Galaxy customers are offered a free trial of the safeguarding assistant app for children’s devices. Following a successful workshop held in February, the plan is to make this a long-term initiative, running monthly when circumstances allow.
We were thrilled to welcome Supercell as a corporate partner this year. Supercell is a global mobile gaming company, known for popular games such as Clash of Clans and Brawl Stars. As a result of our collaboration we developed a new range of mobile gaming resources in a range of different languages including English, French, Mandarin, Spanish and German to increase accessibility to parents both in the UK and globally. To support the new advice, we launched a PR and social campaign #Pledge2Game to help promote positive and healthy gaming.
As a mobile operator, Three UK recognises they have a huge role to play in supporting families to keep their children safe online. With 5G launching in the UK and gaming expected to continue playing a significant role in children’s lives, Three sponsored and promoted our independent research report – Parenting Generation Game; a look at parents’ views of their child’s relationship with gaming across all devices and platforms. The report findings informed our age-appropriate resources that now sit on our gaming hub, and more recently the insight has been used to inform our response to the government’s Loot Box consultation. In addition, Three also created free courses for parents through their Discovery programme in store and online, for anyone who wanted to learn more.
We were pleased to welcome TikTok as a Corporate Partner this year and have since undertaken a major research project together; to understand the views of families on online safety and their expectations from social media companies. The insights have been acted upon by TikTok’s global team, informing development of their safety features and how they are best communicated. In addition, we created a new guide on our website to give parents/ users practical advice to help familiarise them with the safety settings. As TikTok’s popularity has grown rapidly, it is unsurprising that this has become one of our most popular pages.