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Online grooming guide

Grooming is when someone seeks to build an emotional connection with a child to gain their trust for sexual purposes. It happens both online and face to face.

Learn what the signs of grooming are and where you and your child can get help.

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Guide for parents

  • Grooming is when someone seeks to build an emotional connection with a child to gain their trust for sexual purposes and other types of exploitation. It happens both online and face to face
  • Children may often meet people through social and gaming sites who aren’t who they say they are, so it’s important to discuss the risks with them
  • Once groomers have gained a child’s trust, they may encourage them to share sexual images or videos of themselves, live stream or arrange to meet
  • Groomers are not always strangers and sometimes children may not be aware that they are being groomed believing they’re in a relationship with the person. Older children may also groom younger children.
  • Show them where to get help if they are concerned and to talk to you or another trusted adult for support
  • Spend time discussing where they interact with friends online and how, and what they share with others
  • Explain how easy it is to pretend to be someone else online, and why an adult may wish to approach them
  • Remind them that the people they have met online might feel like friends, but they may not be who they say they are
  • Discuss what healthy and unhealthy relationships look like to make them aware. Explore Digital Matters’ Introduction to Healthy Behaviours Online (under Online Relationships) to explore this concept more.
  • Encourage them to make use of privacy settings on the social networks and platforms they use so they stay in control of who can see their content
  • For younger children, use our parental control how-to-guides to set the right controls across devices, platforms and internet connections.
  • Wanting to spend more and more time on the internet
  • Being secretive about who they are talking to online and what sites they visit
  • Switching screens when you come near the computer
  • Possessing items – electronic devices or phones – you haven’t given them
  • Using sexual language you wouldn’t expect them to know
  • Becoming emotionally volatile
  • Report it to the authorities
  • Reassure them it’s not their fault
  • Seek support from the National Crime Agency’s or CEOP
  • Contact Childline on 0800 1111 or the NSPCC Helpline on 0808 800 5000 for one-to-one support
  • Report any sexual abuse images to the Internet Watch Foundation

See more resources for support.

Additional resources