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Learn more about what online grooming is, where and how it can happen online and what the risks are to children as they navigate their online world.

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What is online grooming?

There’s a chance that your child may meet people online that aren’t who they say they are. Grooming is a word used to describe people befriending children in order to take advantage of them for sexual purposes. Many parents worry about online grooming so it’s important to talk to your children about how to stay safe.

What is online grooming – a summary of what parents need to know about the the issue
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Grooming is when someone seeks to build an emotional connection with a child to gain their trust for sexual purposes. It happens both online and face to face.

As children may often meet people online through social media or gaming who may not be who they say they are, it’s important to discuss the risks with them.

Groomers use fake profiles on social networks to connect with children and pretend to have similar interests, use gifts and compliments to build a relationship with them.

Once groomers have gained a child’s trust the conversation steers towards their sexual experiences and they may encourage or blackmail children to send sexual images or videos of themselves, perform sexual acts through live streaming or arrange to meet.

Groomers are not always strangers and may be someone that they have already met socially. At times children may not be aware that they are being groomed as they believe they’re in a relationship with the person.

Online grooming facts and statistics

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Concern –  60 % of parents want to know more about how to protect children from strangers online.
Source: Internet Matters Parenting digital Natives – Concerns and Solutions

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Awareness – 2 /10 children aged 8-11 are more likely to be concerned that ‘strangers might find out information about me’
Source: Ofcom Children and Parents: Media Use and Attitudes Report (Nov 2016) p.101.

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On social media – children remove privacy settings to attract more friends or followers
Source: Conducted by Ginger Research on behalf of Internet Matters Ltd. – an Online survey of 1,001 children

How does online grooming work?

It’s easy to pretend to be someone else on the internet, frequently known as online impersonation. Children can sometimes end up having conversations with people whose real identities they may not know.

Kayleigh’s Love Story is a dramatisation of real events that show the dangers of grooming created by the Leicestershire Police to tackle child sexual abuse and exploitation

Online groomers may use a fake profile

Groomers may go to a social network used by young people and pretend to be one of them. They might attempt to gain trust by using fake profile pictures, pretending to have similar interests, offering gifts and saying nice things to the child.

Groomers build trust between themselves and the child’

Once they have the child’s trust the groomer often steers the conversation towards their sexual experiences, even asking them to send sexual photographs or videos of themselves. Some may try to set up a meeting or even blackmail children by threatening to share the pictures or videos with the child’s family and friends.

Existing relationships may be exploited by a groomer

Online groomers are not always strangers. In many situations, they may already have met them through their family or social activities, and use the internet to build rapport with them. Sometimes children don’t realise they’ve been groomed, and think that the person is their boyfriend or girlfriend.

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Learn more about how grooming can be used to radicalise young people online age get advice from our Ambassador Dr Linda Papadopoulos.

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Where can online grooming happen?

Online groomers will target children on sites and platforms that are popular with young people. On social media, online groomers will often target a number of young people at any one time by sending out friend requests to see who responds. Through online forums and online games, they may strike up a conversation to build a relationship with a child and ask them to continue the talking on another platform or chat privately.

It’s important to note that online communities can help children seeking support on issues they may not be able to openly talk about with parents(i.e. Childline). However, If your child is active on social or online forums, it’s important to make sure they know how to report to CEOP if they come across anyone that they suspect is a potential danger.

A short video about ‘Murder Games‘ the docudrama of Breck Bednar, a 14-year-old schoolboy who was lured to his death after being groomed online while gaming.

Online grooming – FAQ

Here are some questions from parents that we have compiled to give you more information about the risks of exposure to online grooming.

Resources document

Childline offers advice for children to understand what online grooming is and how they can spot it and where to get support if they experience it.

Visit Childline website
How common is online grooming?

A recent survey (Hopes and Streams) from the London Grid for Learning revealed that 2 in 5 young people had never told anyone about the worst thing that had happened to them online. With this in mind, it is very hard to know the statistics on this.

Is there a real danger of being groomed if my child is live streaming?

A study by the IWF revealed that a large number of children were being groomed, coerced and blackmailed into live-streaming their own sexual abuse over webcams, tablets, and mobile phones.

The research took place over a three month period and identified 2,082 images and videos of live-streamed child sexual abuse. It revealed that 98% of images found were of children aged 13 and under, 28% were aged 10 or under, while the youngest victim was just three-years-old.

Although these figures are quite shocking, there are things that you can be done to ensure children are safer if they choose to live stream. One of the key things is to talk to them about the risks and for younger children be in the roo when they are live streaming to make sure they are staying safe. See our full live streaming and vlogging guide for more support.

Do online groomers always pretend to be children?

A UK study by Psychologist Cristina Izura at the University of Swansea revealed that often online groomers rarely pose as children and can succeed in persuading a child to meet in less than an hour.

The study also showed that there is not one kind of online groomer but different profiles that use different ways of grooming children. Online groomers use language to build trust, isolate and remove a child inhibitions towards sexual behaviour.

Is my child safe from online groomer if they don't use social media?

If your child is not active on social media, they may be at a lower risk of being exposed however, groomers don’t just use social media to talk to children. They also use chat rooms, online communities, gaming sit, and dating apps.

Online grooming and the law

In April 2017, the UK Government introduced the Sexual Communication with a Child offence giving the police the power to charge adults who send a sexual message to children in England and Wales.

The aim is to stop abuse before it starts. As of January 2018 over 1,300 cases of sexual communication with a child have been recorded with girls aged between 12 – 15 being the most likely to be targeted.

In September 2018 the number of suspected incidents of online child sexual abuse referred to the Metropolitan police increased by 700% since 2014.

Due to the scale of the issues, the UK Government has committed to doing more to tackle online child sexual exploitations by working with the tech industry to stop online child sexual abuse, sharing solutions and best practice to improve the response.

Many organisations are looking for tech tools to alert and stop images of abuse being shared online. Google recently announced their AI tools created to do just that.

Is my child being groomed?

Online grooming may be hard for parents to recognise because it can happen when children are at home. Also, groomers may specifically warn children not to talk to anyone about it. There are a number of signs to be aware of (although a lot of them are quite common among teens), but look out for increased instances of:

  • wanting to spend more and more time on the internet
  • being secretive about who they are talking to online and what sites they visit
  • switching screens when you come near the computer
  • possessing items – electronic devices or phones – you haven’t given them
  • using sexual language you wouldn’t expect them to know
  • becoming emotionally volatile
Resources document

A short guide created by CEOP for parents summarising all you need to know about online grooming to support your children.

Download guide

More to explore

Here are some other useful parent stories, videos and guides to give you more insights on the issue: