Online safety for early years (under 5)
Guidance for parents and carers
More children in early years have their own tablets or borrow their parents’ devices to play games, use apps and watch their favourite TV shows. See advice on simple things you can do to build safe habits early.
Last reviewed: June 2026, in line with the latest UK government guidance for under-5s.
Internet safety checklist
Supporting under-5s online
Use these practical tips to help young children learn safer online experiences as they grow up in an age of tech.
Activate parental controls on your home broadband/WiFi to limit access to inappropriate content.
Most internet-enabled devices also offer parental controls. For example, you can set controls on iPads and Android tablets.
Popular apps and platforms have parental controls to limit content and review your child’s activity. Some apps, like YouTube Kids, are safer alternatives to apps designed for older children, teens and adults.
Keep devices out of reach from your child and set passwords or PINs on all devices. Keep this information private to only you and maybe another parent/carer if applicable. This will help you make sure your child can only use devices under your supervision.
Avoid handing your child an unlocked adult phone or tablet, even briefly. They can quickly stumble onto content that isn’t meant for them. If you do let them use your device, stay with them and watch together. Passwords and PINs can also help avoid accidental purchases when your child plays games or using apps.
Choose safe, fun and educational sites and apps for your child. Use age ratings in the app stores to check suitability. Make use of video, learning platforms and video games or services designed with children in mind.
Social media isn’t designed for young children’s brains, so it’s best avoided altogether at this age, along with fast-paced, social-media-style videos, which can be over-stimulating. Look for slow-paced, predictable content instead: simple stories, fewer scene changes, and characters who speak clearly and slowly. Browse our skill building apps for inspiration.
It’s never too early to start setting boundaries around screen time.
Set some rules for how they can use connected technology, including which apps and sites they can use and how much time they can spend on them. One suggestion would be to avoid screens in the hour before bedtime, and keep bedrooms screen-free. This protects sleep, which is essential for healthy development at this age.
We’ve created a family agreement template that you can use to get started.
Set times when your child can use a device where you can supervise.
While they use the device, ask them questions about what they’re looking at or doing to help them build habits around sharing with you. This can help you keep on top of their interests, habits and online safety.
Talk to your child about what the internet is and explore it together. Show them all the good things they can do like making art, reading and learning.
Together, decide who the trusted adults are in their life (you, another parent/carer, another relative, a teacher). Make sure they know that if they see something upsetting when they’re playing or learning, they should tell you or one of their other trusted adults.
In this guide
- What under-5s do with tech
- Guide for parents of children under 5
- What does high-quality content look like for under 5s?
- Common questions about keeping under-5s safe online
- More support for children in early years
What do under-5s do with tech?
Research shows that children aged 5 and under are most likely to watch videos, both on YouTube and streaming services like Netflix or Disney Plus.
Most popular platforms
The following platforms are most popular among children under 5. Make sure to set up these apps for your child to use safely by exploring the parental controls.
Top parental controls to set
When setting parental controls for under-5s, prioritise the following settings:
- Screen time limits: Children under 5 should only have up to 1 hour of device use per day, including tablets, smartphones, computers and TV. Under-2s should not use screens at all.
- Content controls: Wherever possible, set up child accounts (such as on apps where children can watch content). If the app allows it, hide any additional content you don’t think is appropriate for your child.
- Contact controls: On smartphones and tablets, and in any apps your child uses, turn off any options for contact from others. They should only call or chat with someone you’ve initiated contact with (such as a video call with Grandad).
- Spending restrictions: Turn off spending in apps your child uses and put PINs on app stores to avoid accidental purchase. Where possible, remove your credit card as well.
- AI tools and smart devices: Avoid AI toys, chatbots, smart speakers and interactive robots for under-5s. The latest government guidance says there isn’t yet enough evidence on how these affect young children’s development, so it’s best to hold off until they’re older.
What does high-quality content look like for under 5s?
Young children learn best through real-world experiences such as talking, playing, moving and exploring. Digital experiences can be part of a balanced childhood when they are carefully chosen, age-appropriate, and, where possible, shared with a parent or carer.
When choosing content, focus less on whether it is labelled “educational” and more on how it supports your child’s learning, development and wellbeing.
Signs of a positive digital experience
Research consistently shows that children learn more when adults watch or play alongside them, asking questions, naming things on screen and connecting what they see to everyday life.
Good signs
- “Can you spot the red bus?”
- “What do you think will happen next?”
- Games that encourage problem-solving or creativity
- Digital books that adults read together with children
Less helpful
- Endless videos playing automatically
- Content designed only to keep children watching
High-quality content has a clear purpose and supports how young children learn. The American Academy of Pediatrics suggests looking for child-centred media that supports:
- Language development
- Early maths and literacy skills
- Creativity and imagination
- Social and emotional understanding
- Free play and curiosity
Examples of positive experiences
- Songs and rhymes
- Storytelling
- Simple educational games
- Programmes that model friendship, kindness and emotions
0–18 months
- Real-world interaction, play and talking are most important.
- Avoid screens other than video calls with family and loved ones.
18–24 months
- If introducing screens, choose high-quality content and enjoy it together with children.
- Talk about what they are seeing and make links to the world around them.
2–5 years
- Choose quality educational content.
- Use screens alongside children where possible and discuss what they are watching or playing.
The best digital experiences often inspire children to do something away from the screen.
For example:
- Watching a story about animals and then pretending to be animals
- Learning a song and singing it together
- Completing a puzzle and trying a similar one offline
Be cautious of content that:
- Plays automatically for hours
- Moves very quickly between images and sounds
- Has lots of adverts or product promotion
- Uses constant rewards, surprises or prompts to keep children tapping
Recent guidance warns that fast-paced, social-media style content may not support young children’s developing attention and learning.
The 5 questions to ask about children’s content
✔ Is it made for my child’s age?
✔ Does it teach, create or encourage curiosity?
✔ Can we enjoy it together and talk about it?
✔ Will it inspire play or learning away from the screen?
✔ Can my child stop easily when it finishes?
Featured apps and platforms
Explore these featured apps and platforms to support your child’s digital wellbeing, skill-building or activity.
Netflix Playground
If your family already uses Netflix, this collection of downloadable games could be a good option for learning and fun.
Epic!
Help your child access hundreds of books that suit their ability with options to be read to until they can read independently.
Find more apps
Choose from the following categories to learn about more apps and platforms.
Guide for parents of under-5s
Download or print this guide to help keep your child safe online.
What experts say
Watch expert video answers from Catherine Knibbs on a range of online safety issues. Created in partnership with JAAQ, these short videos provide practical advice and support for parents and carers.
Did you find the online safety video advice helpful?
Common questions about keeping under-5s safe online
No. Screens are now part of everyday life for many families and can offer positive experiences when used in the right way.
Young children learn best through talking, playing, moving and exploring the world around them, so digital activities should sit alongside these experiences rather than replace them.
It can be helpful to think about the whole picture: what children are watching or playing, when they are using screens, and whether they are still getting enough sleep, physical activity, social interaction and opportunities for offline play.
There is no perfect amount of screen time that works for every family. The goal is to create healthy screen habits that support your child’s development.
UK Government guidance suggests:
- Under 2s: Avoid screen time where possible, except for things like video calls with family or looking at photos together.
- 2–5 year olds: Aim to limit recreational screen time to around one hour a day or less where possible.
It is not just about the time they spend, what children watch, how they use screens and what they do away from screens matters too. Choose age-appropriate content and make sure there is plenty of time for play, movement, sleep and time with others.
Every family’s routine is different. The aim is not to be perfect, but to build healthy habits that work for your family.
For younger children, online safety is mostly about creating safe spaces for exploration.
You can support children by:
- Choosing child-friendly apps, games and platforms
- Using parental controls and child profiles where available
- Turning off autoplay and limiting recommendations where possible
- Checking what children are watching and playing
- Keeping devices in shared family spaces where you can easily stay involved
As children get older, these early habits can help them learn how to use technology safely and responsibly.
YouTube Kids can offer young children access to songs, stories and educational videos in a YouTube Kids can offer access to songs, stories and age-appropriate videos, but it does not guarantee that every video will be right for every child. Parents and carers should still set up the experience carefully and stay involved in what children watch.
For children under 2, UK guidance recommends avoiding screen time where possible, except for shared activities such as video calls or looking at photos together. For older toddlers and preschool children, choose content that supports learning, creativity and curiosity.
To make YouTube Kids a more positive experience:
- Set up a child profile with the correct age settings
- Choose approved content where possible or review what children are watching regularly
- Turn off autoplay if you want children to have clearer stopping points
- Use the parental controls to manage search, content and viewing options
- Watch together when you can and talk about what children have seen
When choosing videos, focus on quality rather than simply whether they are made for children. Good-quality content should:
- Match your child’s age and stage of development
- Encourage curiosity, creativity and learning
- Use clear stories, language and positive messages
- Inspire conversations, imagination or activities away from the screen
Remember, even child-friendly platforms work best as part of a balanced routine with plenty of time for play, movement, sleep and time with others.
Not all content designed for children offers the same benefits. The best digital experiences are designed with young children’s development in mind and encourage curiosity, creativity and learning.
Look for content that:
- Matches children’s age and stage of development
- Uses simple language and clear stories
- Encourages children to think, respond or create
- Inspires conversations or play away from the screen
- Has clear endings rather than encouraging endless viewing
Be cautious of content that relies on constant rewards, autoplay or repeated prompts designed to keep children watching or tapping.
No. Watching or playing together can be valuable because it helps children understand what they see and connect it to the real world, but it is not realistic for parents to be involved every time.
When possible, join in by asking questions, singing songs together or talking about what happened in a story. If you cannot join in, try to keep young children using screens in a shared family space where you can see and hear what they are doing.
Choosing trusted, age-appropriate content, setting up child-friendly controls and creating clear routines can help make screen time a positive part of family life.
This is a common challenge, especially for younger children who are still learning self-regulation and managing transitions.
It can help to:
- Set clear expectations before screen time starts, including how long it will last
- Use a visual timer or countdown so children can see when screen time is coming to an end
- Give reminders before switching off, such as “five more minutes, then we’re going to put the tablet away”
- End at a natural stopping point, such as after a story or activity finishes
- Have another enjoyable activity ready afterwards, such as reading, building, drawing or playing outside
If children regularly struggle to stop, consider whether the content is too stimulating, whether screen time is too close to bedtime or whether they need more support with transitions.
Remember, learning to stop an enjoyable activity is a skill that develops over time. Consistent routines and calm, predictable boundaries can help children build this skill.
More in advice by age
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Get personalised advice
The first step to ensure your child’s online safety is getting the right guidance. We’ve made it easy with our ‘My Family’s Digital Toolkit.’