Inappropriate content facts & advice hub
Learn about inappropriate content to help keep kids safe online. Choose a guide below to learn about and tackle harm from inappropriate content.
What’s inside the hub
What is inappropriate content?
Learn about the types of inappropriate content your child might see online.
Prevent exposure to inappropriate content
Advice on using tech tools to block and filter inappropriate content.
Dealing with inappropriate content
Explore our guide on how to deal with inappropriate content.


Block adult content
Activate parental controls on devices, apps and platforms, to give them safer online experiences.

Online challenges guide
Learn about dangerous online challenges and find tools to help keep children safe.
Featured inappropriate content articles

Preventing ‘self-generated’ child sexual abuse
This report explores effective methods to prevent the sharing of 'self-generated' child sexual abuse material among pre-teens.

What is undress AI? Guidance for parents and carers
Artificial intelligence continues to increase in ability and technology. Undress AI is one example that could leave young people open to harm.

How schools tackle sexual image-sharing among pupils: Insights from a teacher
Dr. Tamasine Preece shares her experience of sexual image-sharing among pupils in schools.

How to counter online hate and extremism with young people
Hate and Extremism Analyst, Hannah Rose, shares insight into how young people might get involved online. Learn how to counter online hate.

Insight from the Internet Matters tracker survey – June 2023
Internet Matters surveys parents and children twice-yearly. In this survey, conducted in June 2023, respondents shared their online experiences.