facts & advice

Get expert tips to support children



Understanding Cyberbullying

While the emotional aspects of bullying continue to be devastating, the internet and social media have changed the way children experience bullying. Cyberbullying, simply put is bullying that happens online through social, gaming or instant messaging platforms.

To help you support your child on this issue we’ve created a hub of advice to prepare them for what they might encounter online and practical ways to tackle cyberbullying should it happen.

Cyberbullying age guides

See our new cyberbullying conversation starter guides to equip your child to tackle it.



It's Anti-Bullying Week light-bulb

#ChangeStartsWithUs this Anti-Bullying week so start a conversation with your child to protect and equip them to tackle cyberbullying with our new cyberbullying conversation age guides.

See guides

Watch video to see why it matters

Duke of Cambridge meets with campaigners sharing their experiences to help put an end to cyberbullying.
Display video transcript
Lucy Alexander -

As soon as I lost Felix, I knew that I had to talk.

Social media was his life. His whole life revolved around it.

It was the way everyone communicated, and if you weren't on it you were isolated.

If her was invited to a party, somene would text saying ``You don't want to invite him. Everyone hatest him``.

And all he saw was negative. He Saw himself as stupid and ugly. It just ate way at him inside, I think but I just had no idea of the depth of his despair at all.

Duke of Cambridge -

It's one thing whene it happens in the playground and it's visible there, and parents and teachers and other children can see it online, you're the only one who sees it and it's so personal isn't?

It goes straight to your room

Chloe Hinde

Online now, with social media, you can't escape it

You're constantly with that bully.

Lucy Alexander

There's no escape from it and it's written down, so it is there to look back at time and time again, and if you are in a negative space that's all you can see and you look for the negativity. You Look for the cruel things

Chloe Hinde: I was in this group and if I was to say something that agreed with a comment someone else would make that would then be twistsed and if would go on and then people just turned against me because they were ike: ``Oh she said this one thing that one time so let's all hate her for that``. And then it kind of spiralled out of control from there, really. I stated to self-harm as a way to cope. To make me feel better and then I decided that I couldn't take this anymore and then I tried to end my life. it was song writing that helped me realise that my life was worth living . I started to write down how I was feeling. It was writing a suicide note that allowed me... It was like ``Oh my gosh, I'm getting to same relief from this that I am from self-harming``

Duke of cambridge

It is so brave of you both to speak so honestly about it I know it can't have been easy but I can't thank you enough. I only wish that neither of you had gone through what you've gone through.

Chloe Hinde

I just want to say thank you. That's so brave because I was in that place and it I had done that to my Mum. I sort of feel that Felix has given me a job to do and my job is to make sure that we try to help as many other people like him.

Duke of cambridge

I think it is worth reminding everyone what the human tradgedy of what we are talking about here isn't just about companies and about online stuff. It's actually real lives that get affected and the consequences, that's the big thing. The consequences of what happens if things are not kept in check in terms of what we say and what we do. And we are still responsible for our own actions online. This anonymity, as you were saying, is really, really dangerous.

Can I give you both a hug? You're very brave, honestly, so thank you.

Our Sections

Learn about it

Find out what makes cyberbullying different

Read more

Protect your child

Tips and tools to take positive action

Read more

Deal with it

What to do if your child is being bullied

Read more


Hear from real families and directly from experts

Read more


Where to go to get further help

Read more

Struggling to talk to your child about cyberbullying? Watch and share new code for children to inspire them to take positive action.

learn more
Scroll Up