How popular is live streaming and vlogging among young people?
According to our research, there is a larger number of young people watching vlogs and live streams than ‘going live’ or creating their own content. We’ve found while 22% of 4 – 16-year-olds are live streaming, 41% of them are watching the content rather than creating it.
Why do children watch live streams and vlogs?
- To stay up to date on the latest trend
- Get tips and advice from their favourite vloggers
- To watch exclusive content in real time from on the channels they follow
What types of vlogs do children watch?
Gaming, unboxing and vlogs from professional vloggers are the most popular types of vlogs watched among children
What types of live streams do children watch?
Gaming, sport and TV series and film are the most popular types of live stream watched among children