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Some parents recognise the creative opportunities through vlogging and livestreaming. Others remain unaware of the risks children and young people face.
This report details parents’ experiences on navigating live streaming and vlogging for children. It also outlines future considerations for parents of young people who engage in these activities.
Some key findings include:
of parents feel their child has learnt good things by watching vlogs/vloggers.
of parents think many vloggers are good role models for children.
of children regularly or occassionally watch vlogs. This number increases with age.
of parents agree that it’s difficult to know whether certain vlogs/vloggers are suitable for children.
Explore the full report
Read the full report or the summary below to understand parents’ experiences of live streaming and vlogging, along with recommendation to support them.
“Overall, the most popular platform used to watch vlogs is YouTube (by 60% of households with children aged 4-16-year-olds) with video gaming (45%) being the most viewed type of vlog among children who watch any.
“Around 2 in 5 parents believe their children are watching [livestreamed content].” In actuality, this number is lower.
There are also differences in age and gender to consider.
“Parents feel creating vlogs and livestreams can have a positive impact on their child. Although vlogs and livestreams are likely to be introduced to children by older siblings or peers rather than parents, parents are happy to encourage this even at a young age.”
Explore this section in the report to learn more.
“Parents admit feeling a sense of guilt in not being fully aware of what their children are doing online. Parents who are less familiar with vlogs and livestreams are especially nervous about this as it is relatively new territory for them, and not one that they want their children to engage in.”
Find this section in the report to read more.
Supporting resources
Guide to live streaming and vlogging
One mum's experience
Benefits of live streaming & vlogging
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