Latest internet use and e-safety research

By Ghislaine Bombusa on

Take a look at the latest research that we’ve conducted, alongside other great pieces of research highlighting the changing trends in the way parents and children use the internet.

We’ve focused on research that centres around how parents and children use technology and how e-safety issues and awareness is changing the way they interact with the internet.

Spotlight: Children’s online safety in 2016 report 

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To get a better understanding of how parents and children use the internet, the key parental concerns and how parents are helping children stay safe online, we commissioned Opinion Leader to carry out a programme of research over the summer of 2016.

The report summarises the findings and looks in particular detail at these questions in relations to cyberbullying and sexting.

What’s inside?

  • The positive and negative aspects of being online
  • How parents try to keep their children safe and why do they do it this way
  • Keeping foster children safe
  • Help, support and advice
  • Insight into cyberbullying
  • Insight into sexting
  • Insight into inappropriate content
  • Conclusions and implications

More e-safety research

Ofcom report 2016


According to Ofcom’s latest report into children’s media literacy, the internet has overtaken television as the top media pastime for children in the UK.

The report also shows that YouTube is now the most popular online destination for children to watch content with around three quarters (73%) of those aged 5-15 using the video site. The report also reveals that a third (34%) of pre-schoolers (aged 3-4) own their own media device – such as a tablet or games console.

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Pace of Change report

We commissioned CHILDWISE to carry out a UK wide study to explore the use and understanding of technology amongst children aged 7-17, and parents of children this age.

The research revealed a number of key findings including, the increasing gap between parents and children online and the fact that children are spending significantly longer online then their parents, with girls using smartphone on average 4 hours a day.

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Back to school survey 2015


We surveyed 1,000 parents in the UK with children aged 8-11 years old to find out what they thought about what age children should be using smartphones.

The survey revealed the majority of parents (84.6%) would like a minimum age for smartphone ownership in the UK – with age 10 being the most popular minimum age.

See survey findings



This research was commission to support the creation of Internet Matters in 2013.

Based on the finding that 74% of parents wanted more information and advice about online safety, the four Internet Service Providers, BT, TalkTalk, Sky and Virgin Media, develop an information campaign to help parents keep their children safe online.

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Ofcom report 2015


This Ofcom report examines children’s media literacy.

It provides detailed evidence on media use, attitudes and understanding among children and young people aged 5-15, as well as information about the media access and use of young children aged 3-4. It also includes findings relating to parents’ views about their children’s media use.

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EU Kids Online 


Titled “How parents of young children manage digital devices at home: The role of income, education and parental style“, the report examines the cross-national variations in how actively engaged parents are in their children’s online activities.

From it’s findings it concludes that parents’ own skills shape the support they provide for their children.

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Techknowledge research


How children use mobile devices at school and at home – September 2015

It was carried out by Techknowledge for Schools and research agency Family Kids & Youth who interviewed over 7,000 pupils in 31 mobile device-using schools to better understand how young people are using mobile devices at school and at home.

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FOSI Research


The report “Parents, Privacy & Technology Use”, commissioned by the Family Online Safety Institute (FOSI), evaluates parents’ opinions and views on the role of technology in their child’s life.

It reveals that the large majority of parents believe technology has a positive effect on their child’s future, career and life skills (78%) and creativity (64%).

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Ofcom Fourth Report


This report on internet safety measures looks at parents’ strategies for protecting children when they are online.

One of its key findings is that although awareness of filters has grown (from 50% in 2014 to 57% in 2015) over half of parents do not use them.

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