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Digital
Website content executive
Reports To: Digital Experience Lead
Location: Blackfriars, London 3 days week and WFH 2 days
Role type: 6-month contract, £25,000 – £30,000 pro rata
Company description
Internet Matters is a not-for-profit organisation that helps parents, carers and professionals keep children and young people safe online.
We are one of the leading online safety organisations in the UK working with major global brands like Meta, Google, and TikTok and our founding partners BT, Sky and Virgin Media O2.
We’re here to offer the best advice and information available to help parents, carers and professionals engage in the online lives of children and young people, empowering them to manage the risks they may face online.
We exist to:
- Give parents and teachers the advice and support they need to help all children embrace the internet with confidence and protect them from online harms.
- Raise awareness through campaigns and industry partnerships so that children and young people can be happy and healthy online.
- Ensure the views of parents and children are consistently and systematically heard by industry, policymakers and government.
Overview of Role
As Website Performance Executive, you’ll help us understand how users find, navigate, and interact with our content across platforms by integrating that data into Looker Studio and creating storytelling reports. Your report insights will help us make informed, data-driven decisions. You’ll work closely with our Digital Experience Lead to support our efforts in performance tracking, implementation of A/B testing results and technical SEO audits, and in turn, help evolve how we measure success with a growing focus on AI-driven discovery and multi-channel journeys.
Responsibilities
- Lead on regular and ad hoc reporting on website, campaign, and partners’ impact via Looker Studio to be shared across teams
- Maintain and evolve performance dashboards and KPIs
- Monitor traffic sources, behavioural journeys and on-site engagement trends
- Monitor competitor trends, keyword rankings, and new discovery patterns across platforms
- Support implementing tagging and tracking effectively via Tag Manager, GA4 and WordPress
- Support implementing actionable insights on website that help improve SEO, user journeys and content discovery (e.g. Implement A/B testing results and SEO audits’ amendments)
- Support monitoring the impact of AI features like Search Generative Experience (SGE) on content visibility
Experience, Skills and Qualifications
Essential
- Educated to degree level in a relevant field (e.g. Marketing, Digital Media, Data Analytics, Business) or equivalent practical experience
- Minimum 1 year experience in a digital, content or data role involving performance reporting
- Proficient with Looker Studio (e.g. Ability to create reports from the ground up using multiple data sources, custom dimensions, metrics, and filters)
- Experience using Google Analytics 4 (GA4) explorations and reports
- Understanding of Tag Manager containers, tags and triggers
- Strong attention to detail and comfortable working with data
- Ability to interpret performance data and present insights clearly
- Comfortable working cross-functionally with digital, marketing and policy teams
Desirable
- Awareness of SEO performance metrics and tools (e.g. Search Console, SEMrush, SE Ranking, Supermetrics)
- Understanding of user journey analysis or conversion funnels
- Experience working in a content-heavy or mission-led organisation
- Interest in emerging trends in AI, search and social content discovery
Type of person
- Collaborative and communicative: familiar working with multiple stakeholders in a fast-paced environment
- Improvement mindset: not content with the status quo; have demonstrable experience in identifying opportunities to drive business improvement through technology
- Strong communicator with well-developed critical thinking, problem-solving, and organisational skills.
- Strategic long-term thinker, coupled with pragmatic, hands-on adaptable approach
- Positive, enthusiastic, and with a growth mindset
- Self-starter that rises to unusual challenges and enjoys change and a dynamic working environment
- Passionate about our mission to keep children safe online
Applications
Please, send a copy of your CV and a cover letter explaining your interest in and suitability for the role to andre.armacollo@internetmatters.org.
Shortlisted candidates will initially be asked to attend an interview via video call with the Digital Content Manager.
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