There are many factors that impact behaviour, and these are different for every child. As parents and carers, we know our child, their interests, strengths and vulnerabilities, and should question how big a role influencers play in their life.
If we look at the popular child influencers, we can get a sense of what draws many children in – the ‘beautiful’, the musical and sporty, the pranksters and the gamers.
Find out what people your child likes, what messages they are reinforcing, whether they make them feel positive and inspired, or whether they make them feel like they’re not good enough. Be conscious of the role of influencers in marketing certain products and lifestyles.
For my children, the pull is online gamers, and this influences what they want and how they spend their time. We must be vigilant and make sure that as much as it is in our power, we are guiding our children towards the positive, wherever it may be found.