New guide helps parents manage their children’s online money habits

As money increasingly becomes just numbers on a screen, it can be difficult for children to understand its value and importance, as new research today reveals how two in five parents (43%) are concerned about their children spending money online on games and apps.

  • New research from Internet Matters reveals 2 in 5 parents are worried about their children spending money online on games and apps
  • Yet only 18% have spoken to their kids about it in the last six months
  • Internet Matters launches a new hub to give advice to millions of parents on how to help children manage money online

As a result, Internet Matters has launched a new hub to help parents address the issue of children’s online money management as they grow up in an increasingly cashless society.

The research from Internet Matters of more than 2,000 UK parents showed the potential risks around spending money on games and apps is now the second biggest online issue that parents say their child has direct experience of (16%).

And while it found 43% are worried about their child spending money online, almost one in four (38%) are concerned with their children gambling on websites or in games/apps.

Although the experience of spending money online increases as they get older, the data reveals that as many as one in eight (12%) four to five-year-olds have spent money online.

Despite parents’ concerns, only 18% said they had talked to their kids about the risks of spending money online.

The new hub will offer new resources to give parents the knowledge and confidence to speak to their children about online money management.

The new guides, released today, include advice on in-game spending and new trends such as gifting gaming influencers and buying loot boxes – which are like virtual treasure chests that gamers can purchase without knowing the contents before they buy.

The guides include tips for parents on how to control what kids buy online, using parental controls and device settings to set spending limits or restrict in-app purchases, so they don’t unwittingly spend money online.

Child psychologist and Internet Matters ambassador Dr. Linda Papadopoulos, said: “While children may know their way around the latest online video game, many are in over their heads when it comes to understanding the value of money, which is why we see so many headlines about kids accidentally racking up thousands of pounds online.

“Just like it’s natural for us to advise children how to spend their pocket money in the offline world, we need to help them in the online world. It’s important for us to have conversations with them about the risks of spending money online and how they might be susceptible to fraud, scams, or other financial harms.

“Also talk to your child about peer pressure they might feel. We know from recent reports that kids have spent hundreds of pounds on items such as loot boxes where they are unsure of the rewards just to keep up with their friends.”

Carolyn Bunting, Chief Executive of Internet Matters, said: “From our research, it’s clear that spending money online is now a part of children’s digital life from a young age

“It’s worrying to see that while parents are concerned about their children spending money online, many aren’t having regular conversations with their child about it.

“As parents, we should encourage our children to think critically about the money they spend online and familiarise ourselves with the games and the apps that our children are using – most will have controls and settings which will prevent any unauthorised spending.

“The new hub offers a host of resources for parents so they can empower their children to make the right choices about how they spend their money online and consider the real value in what they are buying.”

Visit for more information on how to help children manage money online.



1. Get familiar with in-app purchases available in the platforms and apps children use
2. Make use of parental controls on apps and platforms to manage in-app purchases and avoid synchronising your credit/debit card
3. Agree ground rules on how they should spend money in platforms and apps.
Help children understand the value of money online. Discuss what they are actually getting for their money and what they have to show for it
5. Consider giving children a weekly or monthly allowance to build their skills around money management online
6. Talk about the importance of data privacy and security – emphasise the importance of not sharing too much private information
7. Talk about what online scams are and how to spot them
8. Discuss potential concerns around loot boxes and other in-game purchases
9. Have an open-door policy to allow children to speak up when things go wrong online
10. Make use of educational apps and tools to help children become more financially literate

About Internet Matters
Internet Matters ( is a not-for-profit, industry-funded members body that helps families stay safe online, providing resources for parents, carers and educational professionals. It was established in 2014 by BT, Sky, TalkTalk and Virgin Media and its members include BBC, Google, Samsung, Facebook, Huawei, Barclays Digital Eagles, ByteDance, Supercell and ESET. It is a member of the Executive Board of UKCIS (UK Council for Internet Safety), where it leads the working group for vulnerable users and was a member of The Royal Foundation Taskforce on the Prevention of Cyberbullying, founded by the Duke of Cambridge. It works with partners from across the industry, government and third sector to raise awareness and provide advice on the issues affecting children in the digital age, including cyberbullying, screen time, digital resilience, extreme content, privacy and exploitation.
Media Contact for Internet Matters
Katie Louden
[email protected]
Mobile: 07850428214

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