X is a social media platform where users can share short-form text, image and video updates. It was known as Twitter until Elon Musk acquired it in 2022 and rebranded the platform to X in 2023.
As a part of this rebrand, the platform underwent a range of changes.
X limits work to support the platform’s strain. It puts limits on the direct messages, posts, related emails, follows and more.
While X has rules for users to follow, they also have ‘public-interest exceptions’, which allows some content on the site even if it goes against the X rules. X says “we recognise that sometimes it may be in the public interest to allow people to view posts that would otherwise violate our policies.”
If a user would like a verified account, they must pay a subscription fee. In the past, getting the ‘blue tick’ required users to go through a verification process.
Types of verified accounts
X introduced new types of checkmarks and verification for users:
- Blue checkmark: any user can get a blue checkmark. This means they subscribe to X premium.
- Gold checkmark: companies and organisations can get a gold checkmark by subscribing to Verified Organisations.
- Grey checkmark: organisations and individuals related to Government will have a grey checkmark and must go through an application process.
Other types of badges include Affiliation badges, which are linked to Verified Organisations, and Automated labels for accounts run by bots.
Users with professional accounts can also add their own labels to describe their company or organisation.
Removing content restrictions
The Trust and Safety Council were in charge of policies against hate speech, child sexual exploitation and self-harm content. It no longer exists, and some language and content once banned is now allowed. These changes particularly surround transgender people and related language.