This new app is exclusive to Spotify Premium Family subscribers and intended for kids, ages 3 and older. The beta version has launched today in the UK and will be rolling out worldwide in areas that have Premium Family.
It offers young children a curated list of singalongs, soundtracks and stories that children can explore, on their own or with their family. It also includes the following features:
The app includes a playlist centred around the viral song ‘Dinosaurs in Love’ by one of the youngest song writers Fenn Rosenthal to highlight playlist to appeal to young children.
In addition, the launch of Spotify for Kids in the UK also includes new artists selected especially for their resonance with young people in the UK, including CBeebies, Little Mix, Rastamouse, George Ezra, Hey Duggee, McFly, Adele, Craig David, Calvin Harris, Spice Girls, Take That and Busted.
From the look and feel to the curation of content and navigation, the app is build for children. It also varies by age group to meet specific needs – for example, the artwork for younger kids is softer and character-based, while content for older kids is more realistic and detailed.
As the launch is in it’s beta stage these will be enhanced as the roll out continues and learning are gained from parent and experts feedback on the app.
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