Our 10 year impact: 2014-2024

Because children deserve a safe digital world

As we celebrate ten years of Internet Matters, it is with great pride that we share some of our achievements over the last decade. In 2014 we set out as a small team with big ideas and a clear goal: To help parents keep their children safe online.

See the work we’ve done towards keeping children safe online in this year’s impact report below.

The number 10 formed wither various online safety icons.


The digital world has changed a lot since then. Children still use devices like smartphones and tablets to go online, but the places and spaces where they hang out have certainly evolved. Ten years ago TikTok, Fortnite and ChatGPT didn’t exist and Instagram had only 200 million users compared to well over 2 billion today. Young people have embraced these developments and use new technologies and platforms to learn, create and socialise. They see no distinction between their online and their offline life, it’s just life. As parents, carers and the adults who support them, it’s fair to say that we have at times struggled to keep up.

Alongside the enormous benefits the digital world affords young people, its risks have also grown. With more children than ever accessing and sharing content and building relationships online, two thirds of young people tell us that they have had harmful or potentially harmful experiences. So our original goal has never been more important.

Read more

Since we launched with our four founders, BT, Sky, TalkTalk and Virgin Media O2, we’ve worked with over 20 industry partners over the last ten years and it is the strength of these relationships that allow us to deliver the work and impact you’ll
read about in the report.

We have evolved as an organisation, expanding our resources to also support professionals working with children, and through our research programme, we now deliver insights to industry, policymakers and the wider sector that represent the thoughts and experiences of real families. These insights also drive our many programmes to improve media literacy skills amongst both parents and professionals,
as well as our campaigns to raise awareness of the steps parents can take to protect children and help them have positive experiences online.

The Online Safety Act now makes online platforms more responsible for the safety and wellbeing of their users, especially children, and provides more power to act when they fall short. However, it is still the trusted adult in a child’s life who they will turn to when something goes wrong online.

So, as we move into our eleventh year, we continue to stand with parents to help them navigate an ever-changing digital landscape, to give them the tools and tips they need and to remind them to keep talking to their children about how to stay safe. Because we’re parents too. And together we can make a difference.

Website Staff Photo_Rachel Huggins

Rachel Huggins

Co-CEO, Internet Matters

A decade of impact

From campaigns and partnerships to supporting professionals and vulnerable young people, we’re proud to have served the online safety and digital wellbeing needs of families across the UK and beyond.

A destination website has become a destination for parents, carers and teachers, with traffic increasing from 600k visits in 2014 to 11m visits in 2023.

Impactful campaigns

Our campaigns have featured across multiple different media, focussing on a wide range of online safety and digital wellbeing issues, with a common theme of supporting parents to take positive action.

Strong partnerships

Internet Matters’ partners are instrumental in evolving and developing our resources, and getting our message heard.

Support for vulnerable young people

Our work to support the most vulnerable in society, who are more likely to experience online harms, has included research and bespoke resources to help navigate a digital world.

Personal safety advice

My Family’s Digital Toolkit was developed in response to research findings, and offers personalised advice to support children as they grow up in a digital world.

Understanding digital wellbeing

Our unique Digital Wellbeing Index delivers annual insights into the effect of digital technology on children’s wellbeing, including both negative and positive impacts.

Supporting professionals

Wide ranging support for professionals includes resources and training for Foster Carers, a schools information hub and Digital Matters, our award-winning online learning platform for primary schools.

Increasing advocacy

Internet Matters leads and actively participates in many industry initiatives and working groups, and has twice been invited to give evidence to Parliamentary Select Committees.

Our theory of change

We measure our success by actions taken to help keep children safe online, and we are there alongside parents, carers and everyone looking after children every step of the way.

2023-2024 impact in numbers

Icon representing 11 million global website visits.
Icon showing 1000 media mentions across broadcast, print and digital.
Image showing that 92% of parents say Internet Matters gives them practical steps, 95% say they feel better prepared after visiting Internet Matters and 94% are likely to recommend Internet Matters as a trusted resource.
Icon showing 4 parliamentary mentions.
Icon showing 8 published reports.
Image showing the actions parents have taken after visiting Internet Matters.

See our full 10-year impact

Was this useful?
Tell us how we can improve it