When going to the cinema or buying a DVD or Blu-ray it’s easy to find guidance about the suitability of films and videos for children using the age classification – usually on the front of the box or cinema poster.
But with many films and videos seen online these guidance ratings are simply not used, or they’re not as visible. As a result it’s harder for parents to stay on top of what content is unsuitable, and potentially harmful to their kids.
Some online video platforms (like Amazon Instant Video/Prime Instant Video, Blinkbox, BT TV, or TalkTalk) ensure the material they serve apply the same categorisations for on and offline content.
Other platforms, such as Netflix and iTunes, go a step further and link parental controls categories to those age ratings, and any film on iTunes without an age rating is classified as adult content by default.
Although there are over 250,000 items of online content, ranging from full-length feature films to music videos, most online content remains unclassified.