Digital Safety Award Winners – 2016

We are proud to announce the winners of the first Digital Safety Awards, a brand new innovative awards scheme that recognises the best products, services and initiatives that help us keep our children safe online.

Our inaugural awards ceremony took place at EY’s More London Place offices on 24th May where we celebrated the best of online safety in the UK (see pictures of the event).


Recognising the best in e-safety 

The Awards attracted a number of great organisations who have made giving children a safer online experience central to what they do.

With the support of EY we were able to shine a light on their good work and encourage others to do the same. See our shortlist to learn more about these organisations.

The winners:

Best Product or Service for Parents: NSPCC and O2 – Net Aware

Best Product or Service for Children: YouTube Kids

Best Education Product or Service: Joint winners: tootoot and Professionals Online SafetyHelpline

Best Innovation: eCadets

Digital Safety Entrepreneur of the Year: Vicki Shotbolt of Parent Zone

More about the winners

Best Product or Service for Parents

What we were looking for

Products or services that parents can use to help keep their children safe online, that provide excellent safety benefits as well as being simple to understand and implement.

 NSPCC and O2 – Net Aware

Available as an app as well as a site, the Net Aware guide is the UK’s only parents’ guide to 50 of the most popular social media sites, apps, and games that young people use.

Aimed at parents and carers of 8 – 12 years old children, the guide is based on over 750 reviews from an O2/NSPCC parent panel and over 1720 young people who reviewed 50 social networks and apps. It is a great tool to encourage parents to talk to their children about staying safe on those platforms.

Best Product or Service for Children

What we are looking for

Products or services created for children that have online safety tools, resources or advice at their core. This category was judged by a panel of children.

       YouTube Kids

Chosen by a panel of young people as the winner, this app provides a safer version of YouTube, including both popular children’s videos and a range of new content, in a way that is easy for kids to use. See the ‘Parental Guide‘.

Best Education Product or Service

What we were looking for

Products or services that support the education sector by safeguarding the infrastructure, educating the educators or educating children.


A safeguarding platform and app used in primary schools, secondary schools, colleges, and universities, which allows students to safely report any worries and incidents of bullying, cyber bullying, racism, extremism, radicalisation, sexism, mental health and homophobic issues directly to their place of learning.

Best Innovation

What we were looking for

Products and services that demonstrate new and effective ways of safeguarding children or getting the e-safety message across to parents, children and/or educators.


eCadets is a unique safety programme for children, delivered in schools, designed to protect them from online dangers. Pupils are empowered and assisted in becoming knowledgeable about how to stay safe online and spreading that knowledge to their peers effectively.

Currently, more than 3,200 schools have signed up to the scheme which has received rave reviews from pupils and teachers alike.

Digital Safety Entrepreneur of the Year

What we were looking for

Individuals or groups that have created an innovative product or service or driven change to help keep children safe online.

These projects, individuals and organisations build trust and confidence in the online environment.

Vicki Shotbolt

Founder and CEO of Parent Zone, which she started in 2005 to work with companies and organisations with the aim of developing practical ways of making parenting less stressful online and off.

Vicki spent several years working for children’s charities, including the Family and Parenting Institute. She often speaks publicly about parenting and digital issues and is on the executive board of the UK Council for Child Internet Safety.

Our Judges

Each Award was judged by Baroness Morgan, former chair of Ofsted, Alice Webb, Director of BBC Children’s, John Carr OBE, Secretary of CHIS, Anna Feuchtwang, CEO of the National Children’s Bureau (NCB) and Andy Phippen, a professor at Plymouth University. A panel of young people organised by the NCB judged the entries for Best Product or Service for Children.

Sally Morgan
Baroness Morgan of Huyton


Alice Webb 
Director, BBC Children’s

Anna Feuchtwang
Chief Executive, NCB


John Carr OBE
Secretary of CHIS


Andy Phippen
Professor, Plymouth University

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